We specialise in Search Engine Optimisation

Search engine optimisation, or SEO, is the process of increasing the amount of quality traffic to your website through the search engines via organic search results. If your potential new customers can’t find your store online, then your business will be losing out.

In eShop-Systems, we have created a platform that is SEO-ready so that you know your e-commerce store is in good hands and will be listed by Google, Yahoo, Bing and other major search engines. Amongst the SEO we have prepared for you includes a clear hierarchy and text links for all pages and products in your store, automatic generated sitemaps (both html and xml), title in your URL, text description for images, and much more.

Here’s small and simple things you can do to make a difference to your SEO.

• Write some content – the more you upload content or product information on your store, the more likely you are to be picked up by the search engine spiders, such as Googlebot, Yahoo! Slurp and MSNbot.
• Don't forget your page title and meta tags – make sure that your page title, meta description and meta keywords contain ‘keywords’ that are unique to the content or product you want people to be searching for when they come across your site.
• Place a link – write to a site that you think attracts your same audience and request that they link to you, in exchange for a reciprocal link from you to them. You can also place links in forums, facebook, tweeter and blogs. The more links, the more visible you’ll be.
• Submit your URL - submit your store URL to Google, Yahoo and Bing only after it is ready. Do not submit a store that is under construction, or else you will find your store hardly gets listed in the future.

SEO can potentially improve your site, but can also risk damaging your site and reputation if not done properly. We offer SEO consultation services to guide you through the right path. Contact us to find out how can we improve your SEO through:

• Review of your site content and perform keyword research
• Content development
• Management of pay-per-click marketing campaigns

Beware that some unethical SEO service providers have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that may result in a negative adjustment of your site's presence in search engines, or even the removal of your site from their index.

Please bear in mind that ...

• No one can guarantee a #1 ranking on search engine. Beware of SEO services that claim to guarantee rankings, and allege a "special relationship" with major search engines. There is no priority submit for most search engines, in particular Google.
• Avoid SEO services that use link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines. You are risking your site and its reputation. If you can get your URL on Google, other search engines will include you anyway.

Digital Marketing

Today, the Internet is the primary way to look for information. The question is - can users of Google, Yahoo and Bing find your business online? If not, pay-per-click (PPC) marketing campaign is the perfect investment for you and your website. PPC is a paid advertisement (denoted by the heading "Sponsored Links") that list your advertisement link on top of the organic search results when your keyword is searched.

SEO can take a while to see results - you never know how soon your store will be indexed on search engines, and at what position your URL will show in the search results. PPC offers a quick solution to get your link in the top position of the search page when potential customers look for products you are offering.