I have used Store2Go for almost two years, and have been delighted with the results. I had no HTML knowledge at all, and my technical abilities were very limited, and I looked at several sites offering similar services, but found many of them very complicated even in the demo versions. But Store2Go is easy to understand and offers the possibility of creating a truly personalised site without needing a degree in computing!
The features are easy to use, and very flexible. There is a huge range of basic templates and colours, and within the basic template there are so many different ways of personalising your site that it doesn't end up looking just like hundreds of others. If ever you do have a problem, customer services are exceptional. They are quick to respond to any queries, and resolve the rare problems very speedily.
What is most important perhaps, I have had loads of compliments from my clients about my website - they find it easy to use and return over and over again...and the site has increased my turnover by over 30% in just one year! I have recommended Store2Go to friends and colleagues, and will go on doing so - I can't fault them.